Going global might seem like a daunting task for many retailers. Having a great product or service is a good start, but is not enough to compete on today’s international stage. What retailers often struggle with during their global efforts is turning their website visitors into regular customers. And what is to blame? Poor content and language skills, according to recent research we did at SDL.
Strong digital experiences can make all the difference in a consumer’s decision to buy; and these are fundamentally dependent on two factors: one, the content being relevant and two, it being in a language the consumer can understand. So, if you’re looking to take your business global, here are five steps you should consider taking:1. Understand the market you want to enter
Have you done your research and explored the potential opportunities available? To ensure that your marketing efforts are successful, it’s crucial to understand the market you are entering. The opportunity for your products and services may be different overseas, requiring an entirely different go-to-market strategy, delivery method and aftercare support. Always talk to people in the market first to validate your assumptions about the nature of the market and its state of development.
Offering your website and social media content in various languages is a huge asset, as it enables you to reach a far greater audience. Our recent YouGov research revealed that poor use of language is proven to discourage people from buying online. A third of the respondents admitted they would be discouraged to make an online purchase if the retailer had poor language skills. While one in 10 consumers surveyed would abandon the purchase altogether due to poor language.
Read More: https://www.virgin.com/entrepreneur/five-tips-expanding-your-business-globally
Related Article: Tips for choosing MLM business that is legitimate and profitable
No comments:
Post a Comment